The web in 2020 looks at the way in which the Internet will shape the lives of individuals and businesses taking into account legal, political, social and environmental factors and examining the way we will socialise, shop and do business online.
The study predicts that Generation C (C standing for content/ connectivity/ creativity/ collaboration/ communication) will be ‘nicer', more able to communicate with a wider cross section of people and find common ground across previously divisive differences as a result of proliferation of the Internet.
The study also predicts a future with a greater blurring of ‘real' and virtual worlds with an ‘always on' society. Infrastructure will need to be able to cope with the ‘always on' generation. The report predicts hosting providers and data centres will form hubs through which the World Wide Web functions.
Other observations in the report include:
- Software as a Service (SaaS) will be the norm. This will involve outsourcing and streamlining everything from video conferencing to supply chain management.
- Mobile Web and Internet interfaces mean work spaces and work time will be more fluid.
- The Internet will be green - relying on technologies that require reduced energy, alternative energy sources and offsetting of contributions to carbon emissions
- The Web, online communities and social networking sites will have facilitated the development of an alternative economy. Supplementing a cash economy with a ‘relative economy' this will see goods, services and time ‘traded' by individuals, groups and perhaps even businesses both locally and across the world.
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