MedicAnimal.com

MedicAnimal.com, the online pet care and animal welfare site, is an immensely popular resource for animal lovers all over Europe. The company operates websites in the UK, France, Netherlands, Germany, and Spain and has a reputation for the supply of high quality pet care and veterinary products for animals and pets of all shapes and sizes. Huge server infrastructure replaced by the cloud The success of the websites has meant a huge growth in server infrastructure requirement and online operating costs, so the company took the dramatic step of replacing its entire IT infrastructure with Rackspace Hosting’s cloud hosting solution. As part of this bold strategic approach, MedicAnimal.com selected Cloud Servers and Cloud Files to host nine enterprise resource planning (ERP) servers and enable the company to focus on generating business revenue, without the headache of managing servers.

MedicAnimal.com, the online pet care and animal welfare site, is an immensely popular resource for animal lovers all over Europe. The company operates websites in the UK, France, Netherlands, Germany, and Spain and has a reputation for the supply of high quality pet care and veterinary products for animals and pets of all shapes and sizes.

Huge server infrastructure replaced by the cloud

The success of the websites has meant a huge growth in server infrastructure requirement and online operating costs, so the company took the dramatic step of replacing its entire IT infrastructure with Rackspace® Hosting’s cloud hosting solution. As part of this bold strategic approach, MedicAnimal.com selected Cloud Servers™ and Cloud Files™ to host nine enterprise resource planning (ERP) servers and enable the company to focus on generating business revenue, without the headache of managing servers.

Resources freed up

Ivan Retzignac, is the Founder at MedicAnimal.com, “Running our own servers was proving to be highly inefficient and costly. With Rackspace Cloud, we have freed up our resources from the task of managing hardware and we are now far better equipped to cater for any spikes in online demand” He also revealed “We estimate to be saving in excess of £100,000 a year, which can all be invested in providing better services and solutions for our customers.”
Rapid reconfiguration helps security.

Ivan Retzignac went on to say, “In addition to catering for unusual or unexpected increases in traffic, we also selected the Rackspace cloud option because of its rapid reconfigurability, which we expect will help mitigate the recent surges in DoS attacks. This rapid reconfiguration helps to protect against layer-7 Denial of Service (DoS) and brute force attacks.”

Full and hybrid cloud packages

David Kelly is Managing Director of Rackspace EMEA, “We are proud to be pioneers of cloud hosting technology in Europe and to be among the first professional hosting companies to offer full and hybrid cloud hosting packages that still provide high levels of security, uptime and performance. We are actively helping our customers take full advantage of new Computing-as-a-Service models, such as hosting, cloud computing and SaaS, to power their businesses.” Kelly went on to say, “This leading edge technology enables fast-growth organisations, like MedicAnimal.com, to provide interactive online services, which benefit from significantly lower costs, reduced IT complexity and increased productivity. This cloud deployment is just one of hundreds we have in the UK and we confidently expect to see further significant growth throughout 2011.”

Maximum value from the cloud

OpenPlus Ltd, a partner of MedicAnimal.com, helped to formulate the strategy for MedicAnimal to achieve the maximum value from the Rackspace cloud solution. Andrew Sykes, CTO at OpenPlus Ltd. concludes: “The fully scalable, pay-as-you-go cloud offering provided by Rackspace will help MedicAnimal.com manage increases in demand caused by high levels of online traffic. Rackspace was by far the best cloud option.

Andrew Sykes went on to say, “Its pricing structure saves us investing yet more money in hardware and its technical support experts are available 24/7. The inclusion of Fanatical Support® means there really was no comparable option to Rackspace.”

Cloud solutions for every business

Rackspace offers a suite of cloud computing solutions, which include Cloud Servers™, Cloud Sites™ and Cloud Files™. All of Rackspace’s cloud computing solutions are designed to help companies like MedicAnimal.com minimize the hassles, high costs, and complexities associated with scaling dedicated hardware. Through Rackspace, MedicAnimal.com now offers its users expanded capacity, and considerably faster access to their information.

If you are looking for anything to do with animals, pets and petcare then a visit to www.medicanimal.com is recommended or call them on +44 (0)203 058 0500.

For a complete guide to cloud hosting or advice on how to move your business into the clouds please call the Rackspace team on 0800 988 0100 or visit the cloud hosting section of our website at www.rackspace.co.uk/cloudhosting