NetBiscuits

Netbiscuits operates the world's leading B2B web software platform for the development, publishing and advertising on the mobile Internet.  With premium clients such as eBay, Yahoo!, and AOL, Netbiscuits looked to Rackspace as their hosting partner of choice to provide them with the necessary stability, availability, and scalable infrastructure essential for mobile computing.

Netbiscuits operates the world’s leading B2B web software platform for the development, publishing and advertising on the mobile Internet.

One Billion Impressions.
The Netbiscuits platform serves the global Mobile Internet programs of premium web brands such as eBay, Yahoo!, AOL, BILD, Spiegel, RTL, Konami and Sixt. Globally, the platform delivers more than 1 billion optimized page impressions and content items each month to more than 5,000 mobile devices in 40 countries across the globe. As part of Netbiscuits’ partner network, global leading agencies such as Avenue A/Razorfish, Nokia Interactive, Ogilvy and companies of the Omnicom Group use the platform to provide worldwide mobile Internet campaigns to major consumer brands such as Coca Cola, McDonald’s, Mazda and Universal Pictures. With offices in North America, Europe and Asia the highly skilled team of mobile specialists support their wide ranging customer base with software and professional services, enabling them to deliver their Mobile Internet programs globally.

Hosting is Critical
Of course, when it comes to delivering websites to mobile devices throughout the world, the hosting platform is a critical element.

Lars Hartkopf – Head of Marketing at Netbiscuits, explained, “At Netbiscuits we had been using Rackspace® Hosting for some time on a relatively small scale, but the rapid expansion of our global business required an expandable hosting platform to match, and it was Rackspace that offered the ideal upgrade path that was both simple and safe. This allows us the freedom of exponential growth to meet the rapidly rising demand for our mobile web services.”

Easy Choice of Partner
The fact that Rackspace offers hosting on a worldwide scale and matches its product offering with a level of support unsurpassed in the industry, makes the choice of hosting partner very easy. Rackspace handles all the technical details of the server side, while the Netbiscuits team concentrates on what they do best – bringing Mobile Internet to the masses.

Real Internet Experience
Lars continued, “Netbiscuits’ vision is to bring a ‘real Internet’ experience to the browser of every mobile device on the planet and to enable businesses to create next generation mobile websites with seamless integration of rich media, advertising and commerce faster and easier than ever before.”

Site Stability and Network Uptime
Lars summarised, “The hosting partnership with Rackspace has given our sites the necessary stability and 100% network availability essential for mobile computing.”

Mobile Internet applications created by the Netbiscuits Developer Community range from simple mobile advertising landing pages and micro sites, to complex, dynamic mobile web portals, user generated content community services, audio/video, social networking and commerce services.

2.3 Billion Users
The user base for mobile Internet services is forecasted to grow very strongly over the next 5 years and will eventually overtake the desk based “PC Internet”. Forrester anticipates 2.3 billion Mobile Internet users by 2012 (2007). “The growth is so huge that many businesses are already focusing strongly on mobile Internet as the emerging market”, reveals Lars.

Global Markets
Fabio Torlini is the Marketing Director at Rackspace, “We are delighted to provide a wide variety of hosting services to Netbiscuits. This is a rapidly developing and exciting market, and we are well placed to serve such companies throughout the world through our expanding hosting infrastructure. Our recent expansion into Hong Kong, www.rackspace.hk, is an indicator of our commitment to maintain our position as the world’s leader in hosting, serving developing markets globally.

Mobile Developer
If you are a mobile developer and are looking to build a high quality mobile website, which will work in any country or any network then please contact Netbiscuits by calling
tel: +49 631 303 1400 or visit www.netbiscuits.com.

Professional Hosting
If you need powerful, secure and reliable hosting to support your mission critical website or online applications, then the only global provider that can match your technical needs is Rackspace. For more information, please visit www.rackspace.co.uk or call us on
Tel: 0800 988 0100.