An e-business for the out of the ordinary. An online marketplace which showcases unique collections of inspiring products from the UK’s most creative small businesses.
An online marketplace which showcases unique collections of inspiring products from the UK’s most creative small businesses.
Finding something different is always hard, whether it’s a gift for the person who has everything, to that certain something which you just can’t find anywhere, but can’t live without. At notonthehighstreet.com they make finding the different, easy. Each product is made by talented artisans and small businesses who pride themselves on quality and style; something you would be very lucky to discover on the high street.
This is exactly the scenario that was in the back of the minds of the two entrepreneurial pioneers that set up the ground-breaking e-business in 2006, and the very reason why they have never looked back since. Holly Tucker and Sophie Cornish thought up the innovative website and created a fun place to be where you could discover hundreds of utterly charming, carefully made goodies; those eye catching delights that you could encounter on a local urban market day or find hidden away in quaint, back street boutiques or bustling village fairs. However, unlike these out of the way places, the site is easy to get to and very simple to navigate. The only potential downfall is not being there when shoppers want it, which is why notonthehighstreet.com has chosen to host their innovative business with Rackspace® Hosting.
Hosting to match the growth
Joe Simms is Technical Director at the company, “When I joined notonthehighstreet.com we were running a very simple site on a single server, however, strong growth and vast press coverage soon boosted traffic levels, and my very first job was to ensure we had the right hosting partner to support our increasing growth and future business objectives. The incumbent hosting company did not understand what we were looking for and certainly did not have the appropriate technical comprehension of our business model, which is why I immediately contacted Rackspace Hosting. As an IT professional I was already very aware of the company and its reputation for excellence and support.”
Excellent business relationship
Joe revealed, “Rackspace speaks ‘technical’ when you need them to, and offers hosting solutions based on hard business logic. The result was the start of a truly excellent business relationship which has developed as our company has grown and expanded. The single server was quickly joined by a separate database server and migrated rapidly to a HA solution with fully redundant network devices, SAN storage and clustered application and file servers all managed 24/7/365 by the Rackspace Intensive Team. The result is 100% network uptime and a level of attention and Fanatical Support® that simply cannot be matched by any other provider. I can definitely sleep well at night knowing everything is in good, safe hands.”
Joe went on to say, “The joy of working with a business partner like Rackspace is that you build an excellent working relationship with technical experts and business savvy people who genuinely understand and empathise with the commercial objectives, and help ensure that a solution is designed to achieve the maximum performance and efficiency for the business.”
notonthehighstreet.com has grown at a rate of over 125% year on year since its launch in 2006 and continues to grow fast, with lots of interest from the city and venture capitalists. The company now boasts nearly 2000 partners – all of them specialist providers with innovative and exciting products, and it’s only right that such an offering is presented to the world by using the world’s most effective hosting company, Rackspace.
Hybrid cloud future
Joe summarised, “ecommerce is an innovative and exciting business and we are always looking at ways to improve the customer experience, which is why we are now exploring the possibilities of implementing a hybrid cloud hosting solution where managed servers and managed cloud can be combined to offer the immense flexibility and instant expandability of the cloud combined with the high security and guaranteed performance of managed servers. The Rackspace team is already working on the optimum hybrid hosting solution to match our next phase of growth.”
Present hunting solved
If you are searching for something different for yourself, your home or your family and friends, then a click on to notonthehighstreet.com will almost certainly solve the problem.
If you operate an e-business and are looking for the next innovation in hosting then a visit to www.rackspace.co.uk will out you on the right road. If you need to find out more about the possibilities of combining cloud hosting and managed servers then our hybrid hosting team will be delighted to talk to you. Just call them FREE on 0800 988 0100 for an educational chat about the infinite possibilities.