4T2 Multimedia

4T2 is primarily a marketing led technology company offering IP based software solutions for strategic marketing purposes. The entire business relies on the internet for delivery, so it makes total sense that 4T2 should link with one of the foremost business hosting providers in the business. Read on to find out more about how Rackspace help deliver solutions for their demanding clients

4T2 started life in 1998 and initially focused on web and multimedia design for customers in the South West of England. Early projects included creating websites for Poole Borough Council and the development of E-learning software for Direct Debit. Today the company is located in Bournemouth and has gained a well deserved reputation for developing online gaming applications as well as acquiring 250 new clients in the process! Inevitably 4T2 Multimedia has won numerous awards for its work.

Online Technology
4T2 is primarily a marketing led technology company offering IP based software solutions for strategic marketing purposes. The entire business relies on the internet for delivery, so it makes total sense that 4T2 should link with one of the foremost business hosting providers in the business.

John White is Managing Director at 4T2. “We are totally dependent on our hosting provider to ensure we can deliver our specialist work on behalf of publishing clients like Egmont, with online magazines like Go Girl, and high visibility web packages such as GMTV’s popular, programme-linked website for their Toonattik children’s programme .”

“GMTV has built up an incredibly loyal band of Toonattik viewers, with over two million kids tuning in every weekend for their weekly fix of the zany show. 4T2 was commissioned to build their new website in order to create a highly interactive link between the TV show and its online activities. The new site revolves around a weekly competition between boys and girls using simple, but highly branded, online games. Needless to say it’s very popular.”

Bandwidth Demand
John White revealed, “Sites like Toonattik’s can cause serious hosting problems. Massive bandwidth demand from an avid audience can easily outstrip pre-set limits. Let’s face it, if you announce a new game or exciting online competition, then you potentially have every young viewer rushing to log in, causing an inevitable spike in bandwidth usage. An understanding hosting partner is essential and limitless bandwidth on demand a pre-requisite. This is why we finally chose Rackspace® as our hosting partner.”

Selection Process
John went on to say, “The previous hosting incumbent left us in the lurch with a badly managed migration to a new data centre, and we were forced to apologise to many of our clients for site failures and excessive downtime. Rackspace had previously been recommended to us, but to be ultra careful we went through a very exhaustive process of selection to ensure we didn’t make the same potentially damaging mistakes again. Our selection list was straightforward. The successful partner had to specialise in hosting. It was essential that they offered a highly flexible, fully scalable product with burstable bandwidth on demand. This was in addition to providing exceptional support 24-hours a day. And finally, they had to be people you could deal with on a day to day basis. Not a straightforward shopping list!”
John said, “Fortunately Rackspace met all our specifications and even exceeded them. The structure of the company, its size and its Fanatical Support® ethos fitted perfectly with all our needs. It has been remarkably refreshing to deal with highly professional and knowledgeable people, and to discover that previously difficult problems can be identified, analysed and fixed even before you know about them. With Rackspace, we have discovered that delivering above and beyond the call of duty has become the norm!”

Peace of mind
As with any technology based application things can go wrong, and invariably they do, which is where the true character of a partnership can reveal itself. John White explained, “Rackspace has proven to be exceptional even in adversity. Technology can fail when you least expect it, but Rackspace’s crisis management is excellent and they always adopt a totally transparent approach to the management of every issue. This is both refreshing and calming as you always know what’s happening; Perfect for true peace of mind.”

Specialist approach
“If you are looking for a dedicated hosting partner then I can fully recommend Rackspace without any hesitation. The structure of the company, the specialist approach on all aspects of their business, including extended offerings like Managed Exchange Mail and hosted applications combined with Fanatical Support ensures that Rackspace will remain a key partner for a long time to come.”

For remarkable online games, sophisticated applications and high traffic site development visit www.4T2.co.uk or call John White on 0845 230 6042.
For the ultimate Hosting experience you only need to visit Rackspace on the web www.rackspace.co.uk or call 0800 988 0100.

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