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Today, broadcast content is consumed across viewing mediums on devices as diverse as TVs, PCs, tablets, phones and games consoles. For the modern ‘multichannel’ broadcasters content syndication and platform proliferation makes unpredictable traffic spikes the norm. Find out how broadcasters can compete for audience and deliver programming content across widely scalable, multiple platforms.
Retail and Wholesale
These days, nearly all retailers have not only a web presence, but also an ecommerce site so that they can sell goods to people and areas they can't reach through the high street. Having a web storefront that is secure, available and working 24/7/365 is paramount to ensure that revenues are maximised at all times, especially during seasonal sales where web traffic can be ten times normal levels.
Relentless change being driven by a sharp increase in customer demand for mobile and data services, the emergence of new competitors and a new breed of empowered consumers ensures that transformation will continue to have a huge impact on the Communications Service Providers (CSPs). Building loyalty and ensuring customer retention are key to success – service failures can destroy your reputation. Whatever your challenges, Rackspace’s technical experts will work with you to meet them head on.
Every marketing campaign has an online element whether it uses elements of social media, emarketing, SEO/SEM, campaign microsites or another digital mechanism. Clients expect creativity but also demand rapid turnaround, online viewing and testing plus campaigns that will scale for success. Discover how agencies are tackling this need for immediacy.