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Contactless Payments Grow But Are Still Not Widespread

The number of people using contactless technology to make purchases grew by 46 per cent in Europe for the first three months of 2013. In March, Visa said 19 million payments were made using the technology, with markets such as Poland and Spain leading the way. In the UK, making contactless purchases is also starting to catch on - albeit slowly - and 5.3 million transactions were recorded in the same month.

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Every marketing campaign has an online element whether it uses elements of social media, emarketing, SEO/SEM, campaign microsites or another digital mechanism. Clients expect creativity but also demand rapid turnaround, online viewing and testing plus campaigns that will scale for success. Discover how agencies are tackling this need for immediacy.

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