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Social media companies of all shapes and sizes need to adopt digital media policies that will allow them to grow if they hit a nerve and experience explosive growth. With new and “me too” start-ups appearing all the time, it is crucial that issues such as rapid scaling, security and privacy are addresses head-on from the start.
Travel and Hospitality
The travel and hospitality industries have seen a massive shift in their business models over the last decade. Consumers are turning to online travel agents and search engines to make sense of the proliferation of content available to them, find discount vouchers and offer pricing and book tailored travel and holiday plans. Working with Rackspace brings you the scalable, secure and reliable infrastructure your customers demand day and night around the world.
Every marketing campaign has an online element whether it uses elements of social media, emarketing, SEO/SEM, campaign microsites or another digital mechanism. Clients expect creativity but also demand rapid turnaround, online viewing and testing plus campaigns that will scale for success. Discover how agencies are tackling this need for immediacy.
Retail and Wholesale
These days, nearly all retailers have not only a web presence, but also an ecommerce site so that they can sell goods to people and areas they can't reach through the high street. Having a web storefront that is secure, available and working 24/7/365 is paramount to ensure that revenues are maximised at all times, especially during seasonal sales where web traffic can be ten times normal levels.