LONDON, August 7, 2012 - Rackspace® Hosting (NYSE: RAX), a founder of OpenStack, today announced enhancements to its brand identity. The company's new tagline, "the open cloud company" will now be integrated into Rackspace's logo, reflecting the company's leadership position in open source cloud development and its continued focus on delivering open source technologies. The Open Cloud is an extension of Rackspace's hybrid and dedicated hosting footprints for over 180,000 customers around the globe.

"We have always strived to be one of the world's greatest service companies. Our brand demonstrates who we are - to everyone from customers to employees, analysts and competitors. We want to continue to build a solid brand that will live for many generations. With the upcoming EMEA launch of Rackspace Open Cloud, we're making a natural shift in our branding to match the direction of our business, helping us tell the Rackspace story," said Fabio Torlini, Vice President Marketing International of Rackspace.

Rackspace founded OpenStack, the open source cloud operating system, in 2010. Created to drive industry open standards, OpenStack is an open platform for both public and private clouds with the support of over 180 industry leading companies, more than 3,300 global project participants and 200,000+ downloads.

On 1 August 2012, Rackspace announced the unlimited availability in the United States of Cloud Databases and Cloud Servers powered by OpenStack, along with the next generation Control Panel. The new open cloud solutions, backed by Fanatical Support®, will also be available to EMEA customers on 15 August 2012. 

Rackspace's brand enhancements will be conveyed through its corporate identity standards and marketing communications. The company's formal name remains Rackspace Hosting for legal and financial usages.  

"Our brand identity is about doing what's right for our customers - providing them the choice of technologies they need to run their businesses - backed by our legendary Fanatical Support that helps them shine for their customers. This complements our vision - to be one of the world's greatest service companies - perfectly, concluded Torlini. 

About Rackspace
Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies that power more than 180,000 businesses worldwide.  Rackspace provides its renowned Fanatical Support to customers across a broad portfolio of IT products, including Public and Private Cloud and Hybrid and Dedicated Hosting.  The company offers customers choice and flexibility, and helps them avoid vendor lock-in. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and is featured on Sunday Times list of 100 Best Companies to Work For. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the "2011 Magic Quadrant for Managed Hosting." Rackspace is headquartered in San Antonio with offices around the world. It can be found online at www.rackspace.co.uk.

Forward-looking Statement
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected market acceptance associated with our brand enhancements; anticipated operational and financial benefits from our brand enhancements or our open source commitments; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include including the possibility that expected benefits from our brand enhancements or our open source commitments may not materialize because this approach is not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market our brand effectively or differentiate our brand from other companies, (ii) the reliability, quality or compatibility associated with the open source platforms or products that we use, (iii) changes in technology which adversely affect our platforms and products, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) and other risks that are described in Rackspace Hosting's Form 10-Q for the quarter ended March 31, 2012, filed with the SEC on May 9, 2012. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.