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Rackspace: Spotlight on the Media industry
Media organisations both large and small rely on Rackspace to deliver their content to their customers. From TV networks to social media start-ups, publishers to market research firms, digital agencies to global advertisers, they all have common requirements: high performance hosting and scalable infrastructure with access to deep technical expertise and exceptional service. With public cloud, private cloud, dedicated hosting and hybrid hosting, all backed by our award-winning Fanatical Support®, Rackspace are the hosting partner of choice for media organisations.
Publishers
Publishers are facing seismic change driven by shifting consumer habits. How, when and where we read newspapers, books and magazines has forced publishers to redefine every aspect of how they operate, monetise content and survive in the face of new and increased levels of competition. Learn more about the issues affecting the new publishing world.
Broadcasters
Today, broadcast content is consumed across viewing mediums on devices as diverse as TVs, PCs, tablets, phones and games consoles. For the modern ‘multichannel’ broadcasters content syndication and platform proliferation makes unpredictable traffic spikes the norm. Find out how broadcasters can compete for audience and deliver programming content across widely scalable, multiple platforms.
Online Publishers
More and more organisations from games consoles, developers and producers, to reference sites, market researchers and aggregators are all producing, curating and making available growing amounts of online content. Managing and keeping vast amounts of rich media content available to global audiences and monetising it, is challenging. Learn how different online publishers are defining and solving these issues.
Social Media
Social media companies of all shapes and sizes need to adopt digital media policies that will allow them to grow if they hit a nerve and experience explosive growth. With new and “me too” start-ups appearing all the time, it is crucial that issues such as rapid scaling, security and privacy are addresses head-on from the start. Find out more.
Digital Agencies
Every marketing campaign has an online element whether it uses elements of social media, emarketing, SEO/SEM, campaign microsites or another digital mechanism. Clients expect creativity but also demand rapid turnaround, online viewing and testing plus campaigns that will scale for success. Discover how agencies are tackling this need for immediacy.
