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Every marketing campaign has an online element whether it uses elements of social media, emarketing, SEO/SEM, campaign microsites or another digital mechanism. Clients expect creativity but also demand rapid turnaround, online viewing and testing plus campaigns that will scale for success. Discover how agencies are tackling this need for immediacy.
Travel and Hospitality
The travel and hospitality industries have seen a massive shift in their business models over the last decade. Consumers are turning to online travel agents and search engines to make sense of the proliferation of content available to them, find discount vouchers and offer pricing and book tailored travel and holiday plans. Working with Rackspace brings you the scalable, secure and reliable infrastructure your customers demand day and night around the world.
Social media companies of all shapes and sizes need to adopt digital media policies that will allow them to grow if they hit a nerve and experience explosive growth. With new and “me too” start-ups appearing all the time, it is crucial that issues such as rapid scaling, security and privacy are addresses head-on from the start.
Today, broadcast content is consumed across viewing mediums on devices as diverse as TVs, PCs, tablets, phones and games consoles. For the modern ‘multichannel’ broadcasters content syndication and platform proliferation makes unpredictable traffic spikes the norm. Find out how broadcasters can compete for audience and deliver programming content across widely scalable, multiple platforms.