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Publish and be damned?

Fancy donning your gladrags for a nice day out at court? Then be sure to unleash your users onto social media hubs unpoliced, uncontrolled, and unfettered, says Mark Archibald.

Now by all means call me a paranoid, bluff old conservative, but if you ask me all the fun has gone out of getting sued for defamation just recently.

Especially if you're in the media. Which nowadays – with the social media juggernaut at full tilt – kind of means just about everybody.

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Every marketing campaign has an online element whether it uses elements of social media, emarketing, SEO/SEM, campaign microsites or another digital mechanism. Clients expect creativity but also demand rapid turnaround, online viewing and testing plus campaigns that will scale for success. Discover how agencies are tackling this need for immediacy.

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