At Rackspace®, we constantly ask ourselves why we do something a particular way and whether it makes sense for the customer. We look for processes that could be made simpler or easier for our customers and when we find one, we make changes. Every employee is expected to identify processes that could be improved and is empowered to make the improvements. When an employee champions an enhancement to the customer experience we recognise it and reward him or her with our most coveted internal accolade: the Fanatical Support® Award.
Some of the best ideas for improvement come from our customers. We encourage feedback from our customers and make a habit of soliciting it in an organised fashion every month. Some of the processes that have been streamlined based on customer feedback are as follows: